SLooM
Sloom is a gender neutral fashion collection concentrating on pyjama and loungewear staples focusing specifically on coordinating items, as well as allowing the collection to be suitable for both indoor and outdoor styling.
My inspiration stemmed initially from the covid 19 lockdowns - the idea of connecting the sheer beauty of the great outdoors to the comfort of one's own home, bringing it indoors.
Sloom aims to create durable pieces resulting in a staple, season-less collection, influenced by slow fashion. It will be a made up of neutral, tonal colours primarily with pops of bright bold, bright colours with the aim of being dopamine enhancing, mood boosting and creating happiness and high energy, into the home.
A gender neutral collection is essential as the aim for this collection is to break down social structures and the stereotypes of what it means to be a man.
My inspiration stemmed initially from the covid 19 lockdowns - the idea of connecting the sheer beauty of the great outdoors to the comfort of one's own home, bringing it indoors.
Sloom aims to create durable pieces resulting in a staple, season-less collection, influenced by slow fashion. It will be a made up of neutral, tonal colours primarily with pops of bright bold, bright colours with the aim of being dopamine enhancing, mood boosting and creating happiness and high energy, into the home.
A gender neutral collection is essential as the aim for this collection is to break down social structures and the stereotypes of what it means to be a man.